Event marketing and delegate acquisition

Fill the room
with the right people.

We know what it takes to attract delegates to an event. Live Group plans and runs campaigns that build the right audience for your conference or corporate event, with AudienceDNA insight shaping every message.

Even the strongest programme struggles if the wrong people register, or the right people don’t turn up. As an event marketing agency in Singapore, we plan who you need in the room, how to reach them and what will persuade them to attend.

Large audience filling a bright conference hall

HM Treasury: audience profiling for a hybrid experience
Read the case study

What we deliver.

Campaigns built around your audience, not a template.

  • Audience strategy – Target audiences, segments and attendance goals agreed with you.
  • AudienceDNA profiling – Insight into what motivates your audience, used to shape every message.
  • Campaign planning – Email, social and partner channels planned around your registration timeline.

Marketing team reviewing audience insights for an event campaign

PRI: a hybrid format that reached 2,500 delegates across six continents
Read the case study

Delegates arriving at a conference registration area

How we work.

As your event marketing agency in Singapore, we tie every campaign to clear attendance goals.

  • 01 Define – We agree your target audience and attendance goals.
  • 02 Profile – We use AudienceDNA to understand what motivates them.
  • 03 Campaign – We run invitations, content and reminders across the right channels.
  • 04 Measure – We report on registrations, attendance and engagement.

Why Live Group.

Insights.

AudienceDNA turns audience data into messages that land.

Inclusion.

Communications that work for different audience profiles.

Security.

Contact data handled under ISO 27001.

Connectivity.

Campaigns and registration run by one team, so you can see what drives sign-ups.

Get in
touch.

Tell us who you need in the room.

Contact us today to discuss your upcoming event. Whether you need support with full event management or a team of experts to handle one element of your project, we’d love to hear from you.